Posts Tagged ‘strategy’

Communication plan and planning workbooks

Old tricks, new dog

Old tricks, new dog – redux Back in the early part of this decade, I spent a fair bit of time consulting with SMEs on the business use of social media. This included how to blog, how to podcast, the tools and tricks that made online publishing easier. We would consider the tactical side of…

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Old tricks, new dog – communication strategy

Old tricks, new dog

Cutting-edge social media and old-fashioned communication strategy Social media demands of us a 24/7 presence. It is relentless in this demand and asks us to ‘up our game’ at every turn. It’s no longer the ‘new kid on the block’, but it’s still very much the ‘girl (or boy) about town’. So in the frantic…

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