social media

Communication plan and planning workbooks

Old tricks, new dog

Old tricks, new dog – redux Back in the early part of this decade, I spent a fair bit of time consulting with SMEs on the business use of social media. This included how to blog, how to podcast, the tools and tricks that made online publishing easier. We would consider the tactical side of…

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Old tricks, new dog – communication strategy

Old tricks, new dog

Cutting-edge social media and old-fashioned communication strategy Social media demands of us a 24/7 presence. It is relentless in this demand and asks us to ‘up our game’ at every turn. It’s no longer the ‘new kid on the block’, but it’s still very much the ‘girl (or boy) about town’. So in the frantic…

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AI in content repurposing – DesignrrAI

Artificial Intelligence and Designrr

I’ve just watched an interesting webinar* from the chap who founded Designrr, the content repurposing tool. Designrr takes your existing blog content and turns it into an attractive pdf, complete with eye-catching cover, that you can use as a lead magnet. Designrr’s next phase of operation is using AI to create content. Let me explain. Let’s…

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The RRISC model for social engagement

RRISC Model - Hopkins & Magee, 2009

What social media can and cannot do There are things that social media can and cannot do. What it can do is best expressed by the term RRISC: Reputation – Social media can help a company bolster its reputation, both online and off; Rumours – Social media can correct inaccurate rumours; Information – Social media…

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5 social media faux pas that will ruin your business reputation

internet rage

Guest post by John Terra. Social media offers rich potential for reaching out to new customers, building a relationship with them, and increasing your business’ visibility and brand. Unfortunately, there’s a downside to all of this easy communication. Much in the same way that customers can get first-hand information about your new products, services, and…

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Is social media worth it?

One thing that people still ask me is, “Is social media worth it?” The answer is a guarded, ‘Yes’. I say ‘guarded’ because social media takes time and effort, it’s an investment in your business much like any investment you make. And much like any other investment you make, it has its risks and its…

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