marketing
How artificial intelligence will affect my business in the next two years
The next two years will be exciting times for organisations willing to invest in artificial intelligence (AI). In many cases AI will make our jobs easier and we will be more effective and data-driven.
Read MoreMarketing: the channel is dead, long live the holistic
A focus on a single channel as a saviour of your marketing activities might be okay in 2018, but in the AI world of 2019 and beyond, will be increasingly irrelevant.
Read MoreSelling AI to your CMO
Selling AI to your CMO is not a case of just putting together a list of your hopes and marketing wish-list.
Read MoreThree types of chatbot
According to IBM’s Mitch Mason, who makes a lot of them, there are three types of chatbots: Support chatbots; Skills chatbots; and Assistant chatbots.
Read MoreAI videos for organisations
Christopher S. Penn with a timely set of videos Christopher S. Penn (@cspenn) is one of our marketing heroes. He’s long been a fan of data-driven marketing, and is now a champion for AI in the organisation, working with IBM on showing organisations how they can join the fourth industrial revolution. Here are some of…
Read MoreAI for marketers
I’ve just come across this useful infographic on the projected use of AI in the field of marketing. Notable reflections include the Internet of Things is possibly more likely to occupy marketers’ time next year, then AI.
Read MoreAI needs a lot of data (an insight into Google Ads)
Jim Stewart over at Stewart Media has a great little report on the use of AI in Google Ads. The video is only seven minutes long and well worth watching. I’m just negotiating with an agency at the moment to get analytics firepower behind me.
Read MoreOracle and the use of machine learning to improve sales and marketing
Amanda Jobbins, Oracle’s CMO for EMEA and JAPAC, has very strong views when it comes to the use of AI and machine learning at Oracle. When your company is one of the world’s largest providers of machine learning technology for business purposes, it makes sense to be selling that technology from a position of practical…
Read MoreAlbert signifies a growing trend in AI and marketing comms
Ai engine Albert is showing how AI will take the grunt work away, leaving marketers with the higher-value creative tasks. Although some agencies are even happy to outsource even some of the creative components to AI. Albert.ai has released a report on the use of AI in the marketing space. Key insights include: Both brands…
Read MoreAlibaba claims AI copywriting engine passes Turing test
Alimama, the digital marketing arm of Alibaba, has stated it has an AI copywriting tool that is used nearly a million times a day and that it passes the Turing test. Used extensively on Chinese e-commerce sites Tmall and Taobao, the engine takes existing copy and learns what ‘works’ and what doesn’t. It then serves the operator/content…
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