business communication

bcr podcast 114: Jobs in the next four years

Better Communication Results podcast

In this edition of the Better Communication Results podcast: The World Economic Forum releases its look at jobs in an artificial intelligence world; The Centre for Strategic Communication Excellence releases its first report on the state of readiness of the Western world’s business communicators; and Microsoft to continue its strong financial performance because of AI.

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The five key elements to non-verbal communication in business

Nonverbal communication in business Five key elements to nonverbal communication in business There are five key elements that can make or break your attempt at successful non-verbal business communication: Eye contact Gestures Movement Posture, and Written communication Let’s examine each nonverbal element in turn to see how we can maximise your potential to communicate effectively… Eye contact Good eye…

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The Fuller Brush Credo

By Scott Monty of ScottMonty.com The Fuller Brush Company was ahead of its time.It’s well known for the army of door-to-door salesmen that peddled its wide range of brushes, brooms, and other associated goods.For a time, “the Fuller Brush Man” was synonymous with salesman. It didn’t hurt that a movie of that name was made in 1948, starring…

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20 steps to effective business communication

20 steps to effective business communication

A guide to effective marketing and PR, 20 steps to effective business communication is aimed at the novice communicator who is eager to show their style in their new workplace. Steps include: Determine what your required business outcome is — what are you wanting to achieve in ‘number’ terms? How will you know your communication is…

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Albert signifies a growing trend in AI and marketing comms

Ai engine Albert is showing how AI will take the grunt work away, leaving marketers with the higher-value creative tasks. Although some agencies are even happy to outsource even some of the creative components to AI. Albert.ai has released a report on the use of AI in the marketing space. Key insights include: Both brands…

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Communication plan and planning workbooks

Old tricks, new dog

Old tricks, new dog – redux Back in the early part of this decade, I spent a fair bit of time consulting with SMEs on the business use of social media. This included how to blog, how to podcast, the tools and tricks that made online publishing easier. We would consider the tactical side of…

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The future of AI as it pertains to content communication?

Business communicator working with AI tools

IABC colleague Catherine Scott put me onto a Hubspot article about AI and content communication. The article is breathless in its prose but makes the important point that AI will eventually provide us with aid, in the shape of targetted content for marketers and personalised content for emails. AI will help us source data, compile…

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