bcr vidcast 122: Now designers want to be language and tone communicators

Welcome to the Better Communication Results vidcast, edition number 122

In today’s show:

  1. How designers are now writing AI bot communications
  2. Manufacturers with AI to nearly double competitiveness
  3. Conversational AI market to exhibit a high growth rate

1. How designers are now writing AI bot communications

A horrifying webpage opened up to me today.

In it a designer waxed, in a style reminiscent of English not being their first language, about how easy it was to write the conversations that AI bots would have with users—your employees, your customers, or the greater outside world.

“It happens all the time in human conversations. We interrupt others often and yet, we automatically return to the earlier topic and drive it to a conclusion. This is a human trait and it is can be implemented in a chatbot in 2 ways.”

What should be the natural remit of professional communicators whose understanding of the base language is deep and vast could rapidly fall to those whose skillset lies not in business communication, nor in understanding the nuances that can impact on clear understanding.

The shots have been fired — what are you going to do about it?


2. Manufacturers with AI to nearly double competitiveness

Business improvements from AI: today and in three years' time

Microsoft has been doing a bit of market research in Asia and discovered that manufacturers are bullish about using AI.

It seems that manufacturers are predicting benefits from 1.7 times to 2.0 times improvements in the areas of:

  • accelerated innovation,
  • higher margins,
  • higher competitiveness,
  • productive employees and
  • better customer engagement.

Strategy: Manufacturers need to have an AI strategy in place, and support a more distributed workforce

“By adopting AI, industry players will accelerate their transformation and enjoy higher benefits. To succeed in an increasingly digital environment, Manufacturers need to have an AI strategy in place, including workforce transformation”

 Scott Hunter, Regional Business Lead, Manufacturing, Microsoft Asia

Close to half of Asian business leaders polled saw a shift towards a more distributed and flexible workforce due to AI in the next three years.


3. Conversational AI market to exhibit a high growth rate

The global conversational AI market is segmented into chatbots, messaging apps, digital/personal assistants, and voice search.

Among these applications, the personal assistants segment accounts for the largest share and is expected to boost the global conversational AI market.

Currently, various renowned messaging apps such as Slack, WhatsApp, Facebook, WeChat, and Messenger are allowing AI chatbots to be built on their messaging platforms.

High costs of the products, risk associated with malfunctioning electronic devices, and poor communication quality are the major challenges in the global conversational AI market.

As with our designer friends earlier, communication should ideally be the remit of communication professionals, working in collaboration with their User Experience designer colleagues.


And that’s it for another episode of the Better Communication Results vidcast. Subscribe to our vidcast over at YouTube, or subscribe to our blog by filling in the form below the show notes that are published on our blog.

Until next time, take care, take some communication risks, because you never know what is going to pay off, and communicate with passion.

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