What AI-based search could mean for business

From Harsha Kiran, CEO of SEOTribunal.com

       

According to its most simplistic definition, artificial intelligence (commonly referred to as AI) is the ability for a piece of software to perform tasks commonly associated with intelligent beings. Obviously, as AI continues to develop beyond theory and more towards practical uses, these kinds of programs have the potential to completely revolutionize the way our world functions.

Today, we’ll focus on the impact artificial intelligence will have on search engines, our number one mean of communicating with the internet. More specifically, we’ll address one of the key applications of AI – voice search. After all, it is on the rise, and it is predicted that by 2020, 50% of all online searches will be voice searches.

In case you’re unaware, every time you do a Google search, you’re using a piece of software that has artificial intelligence ingrained in its virtual DNA. Probably the most exciting addition to search engines’ protocols in recent years, artificial intelligence algorithms help discover more relevant data and have shown great potential to sort through the ever-increasing volumes of information available online.

So, what makes AI searches superior to traditional search methods that rely on keywords and statistical algorithms based on relevance and frequency?

Well, to put it simply, conventional methods of searching don’t understand the meaning of words in context. Search tools based on artificial intelligence, on the other hand, leverage advanced cognitive features in order to understand the human language and extract meaningful information from any knowledge base, giving users optimal results.

     

Taking a Look at the Benefits of AI-based Searches

Obviously, businesses stand to get a lot from an online environment where users are better directed towards what they are hoping to find. Widespread implementation of AI into search engine algorithms will drastically change the way businesses optimize their digital tactics.

AI search has the potential to help businesses better understand their customers, generate new leads by identifying exceptional target prospects, and provide an improved consumer experience.

All in all, it will make businesses more effective and efficient.

By making the activities of search and exploration faster and more precise, AI will enhance the quality of search results for potential customers and allow them to better find quality businesses.

Besides optimizing search results and offering better organic user funnels, AI tools will support companies in terms of analysis, tagging, and automatic correlation of internal and external information.

It will also allow marketing teams to build better ads as artificial intelligence will be able to better identify the right audience for a given commercial. Of course, chatbots and virtual assistants are expected to take massive leaps forward as well.

     

What Role Voice Search Will Play in Terms of AI Search

A plethora of online resources unanimously predicts that the search engine industry will be dominated by the use of artificial intelligence in the near future. Voice search will be hand in hand fit with the shift towards AI searches.

With hopes of analyzing the effects voice queries will have on search engines, the team at SEO Tribunal put together the following infographic (see below). It offers you comprehensive research about how voice search works and which businesses stand to benefit most from optimizing for it.

The infographic also predicts how voice search will impact SEO techniques and contains some interesting statistics about current trends in the industry. Moreover, this graphic presents advice on how you should start optimizing your website in preparation for a voice-oriented internet.

While it may not go into depth about how much AI search could alter the world, the infographic will give you a clear picture of how rapidly our traditional ways of using search engines are drawing to a conclusion. Both the ways of fetching and asking for results are swiftly changing, so make sure to keep up with what’s going on.

     



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