Communication in the face of the coming artificial intelligence onslaught

Artificial intelligence is going to do to organisations what social media has done to communication professionals.

Jo and I (Lee) have written an article for Adrian Cropley about the future for communicators in an artificial intelligence world.

Here’s the first three paragraphs:

First, let me state categorically that the onslaught will start as a gentle spin, and then ramp up to completely change organisations and how they do business, including how they communicate with staff. It might take ten years to go from ‘gentle’ to ‘full on’, so you’ve got time to prepare.

Think back to your first exposure to social media. You possibly dismissed it as something for nerds and tragics. But social media overcame all the adversity and negative ill-will, to become the behemoth that it is today.

Well, artificial intelligence is going to do to organisations what social media has done to communication professionals.

You can read the full article, including some advice on where to go next to skill up, over at Cropley Communications

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