Archive for June 2018

AI and the Comms profession

The future of AI and business comms

Fellow Aussie and IABC member Wayne Aspland has written a great thought-piece on the impact AI will have on the corporate comms profession. He’s also provided a very useful PowerPoint slide deck for communicators to read and present to their teams. In the paper, Wayne highlights the risks of AI, how it will continue to…

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The RRISC model for social engagement

RRISC Model - Hopkins & Magee, 2009

What social media can and cannot do There are things that social media can and cannot do. What it can do is best expressed by the term RRISC: Reputation – Social media can help a company bolster its reputation, both online and off; Rumours – Social media can correct inaccurate rumours; Information – Social media…

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